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《互聯網保險業務監管辦法(草稿)》出爐 更多險種将可(kě)網上購(gòu)買
2019-01-12

在互聯網上購(gòu)買保險公司的健康險、養老年(nián)金險,限定區域内才能購(gòu)買——這是許多網購(gòu)保險者曾遇到的難題。未來(lái)這一問(wèn)題或将解決。

中國銀保監會近日(rì)向原保監會機(jī)關各部門(mén)、各保監局征求關于《互聯網保險業務監管辦法(草稿)》(下稱《意見(jiàn)稿》)的意見(jiàn),部分(fēn)險種銷售區域有望放(fàng)開。

禁止搭售,網銷流程可(kě)回溯

随着互聯網保險持續發展,越來(lái)越多未在規定内明确的問(wèn)題開始出現。此次意見(jiàn)稿也進一步進行了統一。

例如(rú),部分(fēn)第三方網絡平台以“默認”方式搭售保險,曾引發輿論廣泛關注。此次《意見(jiàn)稿》明确提出禁止搭售。第三方網絡平台在銷售自(zì)身(shēn)或第三方的産品或服務時,應當通過清晰顯著、明白(bái)無誤的形式将保險産品設置爲消費者自(zì)主選擇項,不得(de)以默認選項的方式“搭售”保險産品。

《意見(jiàn)稿》要求,第三方網絡平台應在銷售流程的各階段以清晰、簡便的方式爲消費者設置取消購(gòu)買保險産品的選擇項。

《意見(jiàn)稿》還(hái)要求銷售過程可(kě)回溯。保險公司、保險中介機(jī)構應完整記錄和保存互聯網保險業務交易信息,确保交易全面記錄、不可(kě)篡改。交易信息應至少包括:産品宣傳和銷售文本、銷售和服務日(rì)志、投保人(rén)操作軌迹、留存網頁快(kuài)照(zhào)等。

因互聯網保險業務産生投訴糾紛的,保險公司、保險中介機(jī)構應在處理(lǐ)過程中全流程還(hái)原交易過程和細節。因自(zì)身(shēn)原因不能還(hái)原交易軌迹的,應按照(zhào)有利于投訴人(rén)的原則處理(lǐ)消費者訴求。

希望放(fàng)開重疾險的呼聲*高

在産品創新方面,《暫行辦法》放(fàng)開了意外傷害險、定期壽險和普通型終身(shēn)壽險等險種的地域限制,促使上述産品在網上熱(rè)銷,但(dàn)健康險的主力品種——重疾險卻沒有在此之列。此次銀保監會在修訂新的辦法時,是否會放(fàng)開其他(tā)險種的經營資格成爲業内探討(tǎo)的一大(dà)話(huà)題。多家中小險企和新型險企相(xiàng)關人(rén)士表示,希望看(kàn)到險種範圍中新增“重疾險”。

有業内人(rén)士不建議(yì)放(fàng)開重疾險和醫療險的區域限制。重疾險的确是提高收入的利器,但(dàn)即便新規放(fàng)開了該類産品網銷的地域限制,這類産品也很難迅速在網上大(dà)賣。理(lǐ)由是,相(xiàng)比其他(tā)健康險産品,重疾險的設計(jì)更爲複雜,投保人(rén)需要更完善的服務。在發生諸如(rú)理(lǐ)賠後的調查取證、投訴後的上門(mén)拜訪等都(dōu)無法保證服務品質和服務時效,容易引起客戶不滿,影(yǐng)響行業整體(tǐ)形象等問(wèn)題。

“目前網銷保險中銷量前幾名,分(fēn)别是體(tǐ)現場景化的退運險、意外險和百萬醫療險,這些産品大(dà)多保費在100元至800元。對投保人(rén)來(lái)說(shuō),這個金額在‘見(jiàn)不到人(rén)也願意線上購(gòu)買’的範圍之内,而壽險和重疾險保費較高,投保人(rén)購(gòu)買更爲慎重,也更需要代理(lǐ)人(rén)服務。”一位業内人(rén)士說(shuō)。

專家表示,在治理(lǐ)互聯網金融的大(dà)背景下,互聯網保險監管趨嚴。對于網銷平台和保險公司來(lái)說(shuō),重要的是提升自(zì)身(shēn)的風(fēng)控和精細化管理(lǐ)能力,無論如(rú)何,新的監管辦法一定有利于合規經營、具有較高核心競争力的網銷平台和險企。(轉自(zì)河北新聞網)


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