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全國首張互聯網保險聯名信用卡推出
2019-01-12

0評論     中國保險報網訊【記者 康民(mín)】 11月14日(rì),衆安保險與中信銀行信用卡中心在上海推出全國首張互聯網保險聯名信用卡——V卡。衆安保險相(xiàng)關負責人(rén)介紹,這是險企聯合銀行推出的第一張信用卡,采用年(nián)輕化、定制化的策略,爲新生代人(rén)群提供貼合他(tā)們需求的全方位生活安全保障,讓他(tā)們享受到科(kē)技帶來(lái)的無畏生活。他(tā)說(shuō):“本次聯名信用卡隻是雙方攜手合作的第一步,未來(lái)雙方将進一步深化合作,在特色保障權益方面進行更深層次的探索,共同升級智能營銷體(tǐ)系,提升雙方綜合金融服務能力。”

  海量數據定制保險權益

  據介紹,本次衆安保險與中信銀行合作的一大(dà)特色是,在聯名信用卡V卡面世之前,雙方進行了海量調查,因而在信用卡權益的挑選上給與客戶極大(dà)的選擇空間和定制化體(tǐ)驗。

  V卡相(xiàng)關負責人(rén)告訴記者,“通過在衆安保險和中信銀行信用卡APP發放(fàng)調查問(wèn)卷,我們了解到,在險種選擇上,用戶對航旅險、碎屏險、退貨運費險的需求排名靠前。基于此,我們爲不同的信用卡人(rén)群打造了一攬子定制化解決方案,例如(rú)針對商旅人(rén)群推出了包括**的‘日(rì)本醫療直付’在内的超常規航旅類聯名信用卡的權益優惠,針對熱(rè)衷‘買買買’的女(nǚ)性人(rén)群定制了退貨運費險,針對白(bái)領一族定制手機(jī)碎屏險,覆蓋年(nián)輕市場流行的10大(dà)手機(jī)品牌。”

  更爲個性化的保險解決方案凸顯了衆安保險在大(dà)數據領域的先發優勢,而通過與中信銀行信用卡中心的合作,衆安保險将豐富用戶數據庫,累積更多的用戶的消費習慣與行爲軌迹,增加更加立體(tǐ)的用戶标簽,爲公司在流程優化、産品設計(jì)、精算定價、客服服務和營銷推廣等方面提供了全新的視角和思路(lù),從(cóng)而深度驅動業務升級,爲用戶提供更好的服務。

  聯手升級智能營銷

  2018年(nián)是中信銀行信用卡中心成立15周年(nián),累計(jì)發卡量已突破6000萬張。而從(cóng)衆安保險的數據來(lái)看(kàn),僅在2018年(nián)上半年(nián),衆安保險就(jiù)已服務逾3億用戶,人(rén)均保單數達到8.4張。面對同樣海量的數據庫,雙方在智能營銷領域都(dōu)積累了豐富的經驗。本次雙方也有意通過聯名信用卡的合作,共同升級智能營銷服務體(tǐ)系,提升更加**化、定制化的綜合金融服務能力。

  在本次合作中,衆安保險将運用其金融技術(shù)開放(fàng)平台中的智能營銷系統,爲信用卡營銷提供服務。該系統的底層是基于數據技術(shù),包括數據采集、數據快(kuài)速**分(fēn)析以及數據全鏈路(lù)的打通。在數據和技術(shù)的基礎之上,衆安保險構建出了信用卡營銷的活動系統、用戶标簽系統以及營銷的反欺詐系統。

  而本次通過與中信信用卡合作,衆安保險實現了線上用戶行爲軌迹與線下場景的對接,更清晰地描繪用戶的日(rì)常畫(huà)像。例如(rú),經常深夜消費,尤其是餐飲消費的人(rén),考慮生活作息可(kě)能對健康産生的影(yǐng)響,衆安爲其定制健康類險種,而經常購(gòu)買商旅産品的用戶則更适合升級版航空權益。

  衆安保險CEO陳勁表示,“此次攜手中信銀行推出聯名信用卡旨在爲雙方用戶提供更好的金融服務,提升雙方的智能營銷能力,通過衆安保險與中信銀行的金融科(kē)技優勢,更加**、定制化地爲信用卡用戶提供多場景、全方位的權益保障,讓科(kē)技提升新生代人(rén)群的生活無畏感。”

  科(kē)技探索未來(lái)

  據悉,本次聯名信用卡的推出隻是衆安保險與中信銀行信用卡中心攜手合作的第一步,未來(lái)雙方還(hái)将開展更深層次的全面戰略合作,拓展服務人(rén)群,打磨創新産品權益,打造更多深度定制化、個性化的服務體(tǐ)驗。在技術(shù)層面,衆安将和中信銀行共同探索,建立大(dà)數據實驗室,讓互聯網數據發揮更大(dà)價值,讓更多的新生代用戶享受到優質、便捷的金融服務。

  中信銀行信用卡中心負責人(rén)表示,“此次與衆安保險合作推出聯名信用卡,将開啓雙方共建跨界生态之旅。今年(nián)恰逢卡中心成立15周年(nián),在發卡量突破6000萬之際,我們期待通過此次合作,爲廣大(dà)用戶帶來(lái)更加便捷、更有保障的生活方式和金融服務。 未來(lái),我們将與衆安保險将進一步拓展合作,在特色保障權益方面進行更深層次的探索,旨在推出更加**貼合消費者需求的定制化金融服務,實現雙方優勢互補、合作共赢。”

來(lái)源:中國保險報網 

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