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誰将成爲互聯網保險“爆發點”?
2019-01-12

随着互聯網保險行業的快(kuài)速發展,新型險種層出不窮,除了傳統的壽險,财險,健康險等,還(hái)有諸如(rú)碎屏險,支付賬戶安全險等。衆多險種中誰能脫穎而出,誰将成爲互聯網保險的“爆發點”?

中國保險行業協會發布的2018年(nián)上半年(nián)電銷、網銷保費數據顯示,電銷财險保費呈現持續性的斷崖式下滑,壽險則保持平穩增長;與此同時,網銷人(rén)身(shēn)險規模保費同比下滑15.61%,而财險則扭轉持續負增長狀态,呈現回暖現象。

同時,上半年(nián),互聯網财産保險實現保費收入326.40億元,同比增長37.29%,連續6個月實現正增長。與财險回暖相(xiàng)比,人(rén)身(shēn)險則延續了2017年(nián)以來(lái)的下滑态勢,實現規模保費852.7億元,同比下降15.61%。不過,中國保險行業協會專家表示,随着保險保障功能的凸顯、保險科(kē)技的廣泛應用,保險業風(fēng)險防控能力将持續增強,業務結構将相(xiàng)應調整。從(cóng)長遠(yuǎn)看(kàn),這都(dōu)爲互聯網保險創造了更爲有利的發展環境,進而激發行業的内在動力和活力。

近年(nián)來(lái)健康險保持快(kuài)速增長,保費收入增速進高于壽險保費收入增速,占比也在不斷提升,2016年(nián)底健康險保費收入已經占到總壽險保費收入的 18.2%。但(dàn)是 2017 年(nián)以來(lái)健康險保費收入增速出現了大(dà)幅下降,截止到今年(nián)前三季度,健康險保費總收入3583億元,同比僅增長4.4%。前三季度可(kě)比口徑下五家專業健康險公司保費收入總計(jì)568億元,同比下降了 55.7%,和諧健康和人(rén)保健康的保費收入分(fēn)别同比下降 65.8%20.6%

今年(nián)上半年(nián),健康險依然爲互聯網保險的熱(rè)點,規模保費平穩增長,上半年(nián)實現規模保費54.1億元,同比增長85.9%,在互聯網人(rén)身(shēn)保險年(nián)度累計(jì)規模保費中的占比約爲6.4%,同比增長3.5%。在回歸保障的大(dà)勢驅動下,多家保險公司率先在互聯網渠道對健康險、醫療保險等進行優化升級,推出百萬醫療險等保障型産品。其中,重大(dà)疾病保險實現規模保費14.9億元,同比增長32.7%,占互聯網健康保險保費收入的27.6%;費用報銷型醫療保險實現規模保費28.8億元,同比增長150.1%,占互聯網健康保險保費收入的53.2%

中保協表示,随着消費者保障需求的不斷提升和監管政策的不斷收緊,保險公司紛紛奮力轉型,互聯網人(rén)身(shēn)保險産品結構不斷優化,健康保障性産品将成爲下個互聯網保險“爆發窗(chuāng)口”。保險公司應當結合互聯網的特點和自(zì)身(shēn)的優勢,從(cóng)産品設計(jì)、渠道融合、服務升級以及保險科(kē)技等方面入手,拓展保障性産品的發展空間,搶占互聯網保險的“主跑道”。

從(cóng)發展趨勢看(kàn),意外、健康險增長較快(kuài)。自(zì)2016年(nián)衆安保險推出高端醫療險,各保險主體(tǐ)紛紛試水推出同類型中高端醫療險産品,滿足了很大(dà)一部分(fēn)保險客戶對于健康類保險的需求。中保協會7月份發布的《2018年(nián)互聯網财産保險用戶調研報告》指出,超過97%的保險用戶購(gòu)買過新型保險産品,中高端醫療險在保險用戶中的滲透率達49.4%。同時保險公司在續保條件(jiàn)、免賠額、保額、全家保、保險責任拓展及智能核保等方面持續創新,客戶服務體(tǐ)驗不斷提升,在一定程度上推動了意外健康險産品的拓展。

同時,互聯網人(rén)身(shēn)保險各險種中,互聯網人(rén)壽保險共實現規模保費475.9億元,同比減少111億元,降幅18.9%,在互聯網人(rén)身(shēn)保險年(nián)度累計(jì)規模保費中的占比爲55.8%,較去(qù)年(nián)同期占比下降2.3%。其中,兩全保險規模保費29.2億元,較去(qù)年(nián)同期大(dà)幅下降達90%,在互聯網人(rén)壽保險中的占比下降爲6.1%

與此同時,意外險出現下滑趨勢,2018年(nián)上半年(nián)實現規模保費27.1億元,同比減少1.7%,在互聯網人(rén)身(shēn)保險總保費中的占比升至3.2%。互聯網意外險多爲消費型保險,保險期間爲一年(nián)期及一年(nián)期以下,其中交通意外險和旅遊意外險非常貼合互聯網的場景營銷,均出現不同程度增長,其中交通意外險實現規模保費10.9億元,同比增長71.5%;旅遊意外險實現規模保費2.1億元,同比增長69.6%

在互聯網人(rén)壽保險中,定期壽險和終身(shēn)壽險增幅明顯,共實現規模保費29.4億元,同比增長99.1%,占比約爲6.2%。分(fēn)紅(hóng)保險、投連保險及萬能保險等新型保險規模保費也出現不同程度的增長,共實現規模保費417.3億元,同比增長49.3%,占比約爲87.7%

此外,年(nián)金保險發展勢頭放(fàng)緩,2018年(nián)上半年(nián)累計(jì)實現規模保費295.6億元,同比減少19.4%,占互聯網人(rén)身(shēn)保險保費收入的34.7%,仍爲僅次于壽險的第二大(dà)互聯網人(rén)身(shēn)保險險種。養老年(nián)金和非養老年(nián)金均出現不同程度降低,其中,養老年(nián)金實現規模保費50.3億元,同比減少33.4%;非養老年(nián)金實現規模保費245.3億元,同比減少15.8%

綜上所述,健康險目前來(lái)看(kàn)仍是互聯網保險的熱(rè)點,誰又會是互聯網保險的下個“爆炸點”

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