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互聯網保險創新之道(下)
2019-01-12

  企業創新的目的是爲了通過創新實現自(zì)身(shēn)發展,促進行業進步,如(rú)何具體(tǐ)的将創新運用的企業發展中?本文将着重探討(tǎo)現有險企的創新形式及手段。

  科(kē)技驅動創新,場景保險解決客戶顧慮。中國保險行業協會發布了《2018年(nián)中國互聯網财産險用戶調研報告》。

  其中,關于場景保險的市場空間呈現地*爲直觀。報告顯示,“條款複雜、看(kàn)不懂(dǒng)”依然是阻礙用戶購(gòu)買的首因。其次是“不相(xiàng)信保險公司”。對此,報告對保險公司的啓示是:推銷時間點——提前提醒用戶續保,或通過采用先進科(kē)技實現線上統一保單管理(lǐ),對保單個性化分(fēn)類管理(lǐ)和适時推薦;把握互聯網場景——滿足各行業互聯網進程中的投保需求;加強産品告知——加強信息披露,并杜絕虛假不實或帶有誘導性的營銷和産品宣傳。

                                 

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  新興保險産品,比如(rú)航空意外險、取消險等産品,用戶單獨主動購(gòu)買率偏低,但(dàn)結合場景更容易激發購(gòu)買意願,場景渠道優勢明顯。尤其是前不久,螞蟻保險“多收多保”披露的保險數據,更是讓行業看(kàn)到了場景保險的巨大(dà)商業空間。“多收多保”是螞蟻保險面向二維碼收單商戶(俗稱碼商)推出的免費門(mén)診保險,碼商每用支付寶收一筆錢,就(jiù)能随機(jī)獲得(de)一筆門(mén)診保險的報銷額度。攤主生病去(qù)醫院看(kàn)門(mén)診,每次拿回的票據可(kě)以在支付寶上*高報銷200元,每年(nián)*高報銷1000元。在過去(qù)7個月中,從(cóng)一線城(chéng)市到五線城(chéng)市,2500萬人(rén)(全部來(lái)自(zì)線下)靠支付寶掃碼收款,獲得(de)了門(mén)診醫療保險,累計(jì)理(lǐ)賠人(rén)次達到210萬。這種推廣速度,在傳統保險是無法想象的。場景保險的大(dà)好趨勢已經無可(kě)厚非。

  AI技術(shù)根植于互聯網保險,極大(dà)的提高了互聯網給保險的發展。安心保險作爲全國首批互聯網創新型保險公司,将AI技術(shù)深植其業務鏈條之中。比如(rú),安心保險引進了阿裡(lǐ)雲在線機(jī)器人(rén),阿裡(lǐ)雲在線機(jī)器人(rén)可(kě)以實現“猜你(nǐ)所想”,即根據客戶輸入的關鍵字猜測客戶想要咨詢的問(wèn)題進行解答;還(hái)可(kě)以實現“答疑解惑”,在理(lǐ)賠方面,安心保險還(hái)引進了靈伴科(kē)技智能語音機(jī)器人(rén),可(kě)以“理(lǐ)賠指路(lù)”,即引導客戶上傳理(lǐ)賠材料,客戶可(kě)通過點擊鏈接進入材料上傳操作頁面直接上傳理(lǐ)賠資料,方便快(kuài)捷。智能機(jī)器人(rén)的引進和應用,爲客戶提供了7*24小時不間斷服務,讓客戶“安心”,安心保險底氣十足。

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  内部機(jī)構模式創新:比如(rú)在業務系統上接入了騰訊金融雲,是國内第一家“雲上”通過監管開業驗收的互聯網保險公司,打破了保險行業的傳統底層架構建設模式,創新性基于互聯網雲計(jì)算架構模式構建核心業務承載系統。保險不僅可(kě)以依托科(kē)技手段實現極速理(lǐ)賠模式,還(hái)可(kě)以利用人(rén)工(gōng)智能、大(dà)數據分(fēn)析等技術(shù),采取主動風(fēng)險防禦的方式,通過黑(hēi)灰名單,快(kuài)速識别風(fēng)險因子,系統自(zì)動化限制投保,運用聚合和分(fēn)析功能實現了**反欺詐。同時,準确、快(kuài)速、無死角地實現了理(lǐ)賠各環節的風(fēng)險識别、風(fēng)險評估、風(fēng)險預警、風(fēng)險處理(lǐ)等風(fēng)險管控措施。

  互聯網保險不在是簡單地通過互聯網将線下活動轉移到線上,而是通過大(dà)數據、人(rén)工(gōng)智能、區塊鏈、移動互聯網、物聯網、AR/VR等前沿技術(shù)賦能保險行業的發展,展現了互聯網保險的核心價值,通過打造完整的服務閉環,提升服務效率,解決用戶痛點。

  互聯網保險創新第二階段即将開始,重點是在保險産品形态上進行優化甚至重構。因此,在互聯網保險創新方面,利用區塊鏈等新技術(shù)在用戶研究、産品形态、風(fēng)控手段、監管合規等方面實現創新。

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  與此同時,醫療數據獲取方式也有新的創新方式。數據一直是保險業的痛點之一,特别是在醫療和健康方面。醫療數據是保險公司深度參與新醫改、推動醫療創新的關鍵要素。很多大(dà)的保險公司通過收購(gòu)或者戰略投資的方式獲得(de)醫療數據,但(dàn)不是每一家保險公司都(dōu)有這樣的實力。那些沒有實力收購(gòu)醫院的中小保險機(jī)構如(rú)何獲取醫療數據呢(ne)?民(mín)生保險程羽提出保險公司可(kě)不可(kě)以考慮用一個分(fēn)布式共享價值網絡來(lái)聚合數據?

  以分(fēn)布式共享價值網絡爲基礎,可(kě)以進行三個方面的創新:基于分(fēn)布式數據共享的應用創新、分(fēn)布式數據交換和共享方面的創新、分(fēn)布式共享網絡的共識機(jī)制創新。其中*爲核心的是分(fēn)布式數據交換和共享方面的創新,包括數據的所有權、數據獲取和存儲、數據交換和共享、數據分(fēn)析和人(rén)工(gōng)智能等技術(shù)。

  雲計(jì)算、大(dà)數據和人(rén)工(gōng)智能助推保險行業發展。平安人(rén)依托于人(rén)臉識别和聲紋識别技術(shù),可(kě)爲每位客戶建立生物識别檔案,實現“實人(rén)認證”;在大(dà)數據應用上,基于海量的内外部數據信息,平安人(rén)壽“AI客服”構建客戶畫(huà)像、智能風(fēng)控體(tǐ)系,快(kuài)速判斷客戶的偏好、習慣,爲其提供個性化服務。壽17年(nián)11月業内首推的“AI客服”。

  互聯網保險不再是簡單的線上銷售,而是通過大(dà)數據、人(rén)工(gōng)智能、區塊鏈、移動互聯網、物聯網、AR/VR等前沿技術(shù)賦能保險行業的發展,展現互聯網保險的核心價值,通過打造完整的服務閉環,提升服務效率,解決用戶痛點。啓明星在線專注于互聯網保險行業,将爲您帶來(lái)更多的行業資訊。


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From :businessinsuranceU.S. commercial property/casualty rates rose 5% on average in the fourth quarter of 2019, up from 4% in the third quarter, reflecting insurers’ intent to continue to increase prices across most lines, online insurance exchange MarketScout Corp. said Monday.“Auto rate increases have been up all year long; however D&O (directors & officers) and professional rate increases have spiked significantly in the fourth quarter,” Richard Kerr, CEO of MarketScout Corp. said in a statement.Insurers are carefully analyzing their property exposures using catastrophe modeling tools, he said. “We expect many of the major property catastrophe insurers to curtail their 2020 writings in California brush and East and Gulf Coast wind areas. Naturally, this will result in higher rates to insureds,” Mr. Kerr said.D&O liability rates increased by 8.25%, while commercial auto increased 8% in the quarter, and professional liability rates were up 6%, and umbrella/excess rates were up 5.5%, according to MarketScout.Commercial property rates increased 5.25% in the quarter, and business interruption rates were up 5%, while all other lines showed smaller increases, except for workers compensation, where rates fell 1%, MarketScout said.By industry class, transportation and habitational saw the highest average rate increases at 9% and 8.25% respectively, MarketScout said.Large accounts – those with $250,001 to $1 million in premium – saw a rate hike of 5.5% in the fourth quarter, as did jumbo accounts, which have more than $1 million in premium. Small accounts – those with up to $25,000 in premium – were up 5%, while medium accounts – those with $25,001 to $250,000 in premium – were up 4.5%.The “steady trend” of upward rates reflects insurers’ plans to continue increasing prices across all lines except for workers compensation, MarketScout said.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

From :insurancejournalIt was a relatively quiet year for the Southeast in terms of major catastrophes compared with 2018 when Hurricane’s Michael and Florence caused major damage in the region. This year, Hurricane Dorian sideswiped the Southeast coast and made landfall on the Outer Banks of North Carolina but most of the area was spared. Still, Aon said economic damage in the U.S. and Canada was poised to approach a combined $1.5 billion.Florida spent the year recovering from Hurricane Michael, which was upgraded to a Category 5 storm by NOAA in April. Florida officials have repeatedly called on the insurance industry to speed up the recovery process, with nearly 12% of claims still open a year after the storm hit.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

From:businessinsuranceeinsurance renewals at Jan. 1, 2020, mainly saw single-digit increases, with some exceptions, according to reports by reinsurance brokers released Thursday.Willis Re, the reinsurance brokerage of Willis Towers Watson PLC, and Guy Carpenter & Co. LLC, a unit of Marsh & McLennan Cos. Inc. both reported that year-end reinsurance renewals varied by account and region, but the retrocessional reinsurance was under pressure.Rates on line for property catastrophe reinsurance programs remained stable and property per risk pricing was driven by individual program performance, the Willis report said.Although some Lloyd’s of London syndicates took firm positions on rate increases and the London market authorized capacity decreased, that capactiy was replaced by new capital and a strong supply from other markets, Willis Re said.U.S. loss-free accounts renewed at flat to up 10% while those with losses saw increases of 10% to 50%, the Willis Re report said, which was among the largest increases. Property catastrophe accounts without losses renewed at flat to up 5%, while loss hit accounts were up 10% to 20%, Willis Re said.According to the Guy Carpenter report, the brokerage’s global property catastrophe rate on line index rose 5% in 2019.According to the Willis Re report, other large increases were seen in Central and Eastern Europe, where property programs with losses saw increases of 5% to 20%, and Canada, where such accounts renewed up 10% to 40%.Most other regions and countries saw property increases in the single or low double digits, the report said.The Jan. 1 renewals saw some “difficult” negotiations, according to a letter in the report from James Kent, global CEO, Willis Re.The Guy Carpenter report said the reinsurance market was “asymmetrical,” adding “this is certainly not a one-size-fits-all market” and while overall capacity remained adequate, “allocated capacity tightened notably in stressed classes.”Dedicated reinsurance capital rose 2% in 2019 and the year saw approximately $60 billion in global insured catastrophe losses, according to Guy Carpenter, which was significantly lower than 2017 and 2018.Alternative capital, however, contracted by approximately 7% percent “as investors were more cautious with new investments after assessing market dynamics and pricing adequacy,” Guy Carpenter said.The retrocession market “was challenged … by trapped capital, a lack of new capital and continued redemptions from third-party capital providers,” a statement issued with the Guy Carpenter report said.However, significant retrocession providers returned to the market in the past two weeks, Willis Re said.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

Major information technology companies in India are running the risk of termination of their $1 billion contracts following Boeing Co.’s decision to halt the production of its 737 Max jets, MoneyControl reported citing the Business Standard. Companies like Tata Consultancy Services Ltd., Infosys Ltd., HCL Technologies Ltd., Cyient Ltd. and L&T Technology Services Ltd. have outsourcing contracts with Boeing or its suppliers and Boeing’s jet crisis is expected to affect these IT companies in the short run.From:businessinsuranceOrganizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

France-based eyewear maker Essilor International S.A. has discovered fraudulent activities at one of its factories in Thailand that could cause €190 million ($213 million) in financial losses to the company, The Irish Times reported citing Reuters. The company has filed complaints in Thailand and has fired all the involved employees. It hopes to recover the losses from frozen bank accounts, insurance and lawsuits.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

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