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互聯網保險創新之道(上)
2019-01-12

萬衆創新被視作中國新常态下經濟發展“雙引擎”之一,李克強對中外企業家說(shuō),“創新不單是技術(shù)創新,更包括體(tǐ)制機(jī)制創新、管理(lǐ)創新、模式創新,中國30多年(nián)來(lái)改革開放(fàng)本身(shēn)就(jiù)是規模宏大(dà)的創新行動,今後創新發展的巨大(dà)潛能仍然蘊藏在制度變革之中。”

那麽具體(tǐ)到互聯網保險行業的創新又有哪些具體(tǐ)的分(fēn)類?互聯網保險行業創新大(dà)體(tǐ)包含:産品創新,渠道創新,模式創新等。清華大(dà)學五道口金融學院黨委副書(shū)記、副院長、清華大(dà)學國家金融研究院中國保險與養老金研究中心主任趙岑認爲,互聯網保險行業創新集中在産品和服務上。

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産品方面的創新主要表現在保險需求的重新定義和獲取上。因爲基于新的互聯網服務的場景之下,有很多原本沒有出現的保險類型出現了,比如(rú)說(shuō)退貨運費險,摩拜出現之後的共享單車騎行險,比如(rú)網絡不斷發展之後的網絡安全險,帳戶安全險等等,這都(dōu)是在傳統服務業态中沒有出現,由于互聯網場景不斷的更新和疊加,出現了一類新的需求被獲取了。同時,産品創新包括對傳統産品的改造,基于使用的行爲的新的産品的推出等等一些内容。日(rì)前,中國保險行業協會發布了《2018年(nián)中國互聯網财産險用戶調研報告》有超過一半的用戶保險花費在1500元以下,且都(dōu)是新興保險産品,這些産品大(dà)都(dōu)是伴随互聯網碎片化場景出現,頻次高保費低。

在挖掘客戶需求上不同類型企業各顯神通,量子保看(kàn)來(lái),特别是新經濟時代下、消費升級中的中小企業,代表着未來(lái)的方向,比如(rú)寵物行業、O2O、醫療美容、早教等。這些服務背後是人(rén)們真實的消費需求,他(tā)們自(zì)帶龐大(dà)的線下流量,自(zì)帶場景和服務,同時抗風(fēng)險能力較弱、用戶信任度低、獲客困難,而保險在提高他(tā)們風(fēng)險系數的同時,也重新構建了企業和用戶之間的信任,增加獲客。在這樣一個戰略方向指導下,量子保已經在駕培、醫美、早教、藍領等領域俘獲了一大(dà)批企業用戶,覆蓋C端用戶已超400萬,保費月度複合增長率達160%。通過創新型定制化的産品,量子保實現了彎道超車。

互聯網保險公司擁有保險産品的生産能力,但(dàn)渠道和場景流量也需要重建;第三方保險平台需要發揮第三方的優勢完成聚合,包含創新保險産品的聚合和創新渠道的聚合;傳統保險公司有産銷一體(tǐ),但(dàn)是需要自(zì)我革命。

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傳統保險要進行互聯網創新,就(jiù)要從(cóng)産品和渠道入手。互聯網保險産品的創新,就(jiù)是在共性需求中尋找個性化需求,在标準化内容中探尋差異化産品,真正切入到用戶需求。解決 “買買買”一族退貨運費痛點的運費險,就(jiù)是保險産品創新的一個成功案例。該保險因具有保費低、投保易和理(lǐ)賠快(kuài)的特點,在大(dà)額低頻保險之外開辟了一個小額高頻的模式。

在渠道創新方面,除了官網、第三方電子商務平台、網絡代理(lǐ)等,移動互聯網是一個新興的不可(kě)忽視的銷售渠道,并且這個渠道的使用頻率越來(lái)越高。以國華人(rén)壽爲代表的衆多保險公司已經在移動應用上推出微信商城(chéng),可(kě)實現微信投保、支付、在線客服、産品展示、查詢等功能。泰康的“微互助”、幸福人(rén)壽推出的微信公衆号“幸福産品在線”、安邦保險聯合微商城(chéng),都(dōu)以移動互聯網爲媒介。與傳統的銷售渠道相(xiàng)比,移動互聯保險具有便捷、适用碎片化時間、用戶體(tǐ)驗優先等特點,在産品研發上會更加貼近客戶需求,凸顯個性化特色。

産品,渠道,服務的創新帶來(lái)是整體(tǐ)模式的創新,互聯網保險本質上要回歸保險,同時創新又必不可(kě)少,中國保險行業有哪些富含創新力企業?

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(來(lái)源于網上數據)

前文探討(tǎo)了互聯網保險行業創新的方向和案例,那麽企業如(rú)何通過創新來(lái)爲自(zì)己帶來(lái)發展?具體(tǐ)到細節上又如(rú)何運用?瞻仕咨詢作爲專注于互聯網保險行業咨詢公司,将在下一篇中爲您詳細解析。

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From :businessinsuranceU.S. commercial property/casualty rates rose 5% on average in the fourth quarter of 2019, up from 4% in the third quarter, reflecting insurers’ intent to continue to increase prices across most lines, online insurance exchange MarketScout Corp. said Monday.“Auto rate increases have been up all year long; however D&O (directors & officers) and professional rate increases have spiked significantly in the fourth quarter,” Richard Kerr, CEO of MarketScout Corp. said in a statement.Insurers are carefully analyzing their property exposures using catastrophe modeling tools, he said. “We expect many of the major property catastrophe insurers to curtail their 2020 writings in California brush and East and Gulf Coast wind areas. Naturally, this will result in higher rates to insureds,” Mr. Kerr said.D&O liability rates increased by 8.25%, while commercial auto increased 8% in the quarter, and professional liability rates were up 6%, and umbrella/excess rates were up 5.5%, according to MarketScout.Commercial property rates increased 5.25% in the quarter, and business interruption rates were up 5%, while all other lines showed smaller increases, except for workers compensation, where rates fell 1%, MarketScout said.By industry class, transportation and habitational saw the highest average rate increases at 9% and 8.25% respectively, MarketScout said.Large accounts – those with $250,001 to $1 million in premium – saw a rate hike of 5.5% in the fourth quarter, as did jumbo accounts, which have more than $1 million in premium. Small accounts – those with up to $25,000 in premium – were up 5%, while medium accounts – those with $25,001 to $250,000 in premium – were up 4.5%.The “steady trend” of upward rates reflects insurers’ plans to continue increasing prices across all lines except for workers compensation, MarketScout said.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

From :insurancejournalIt was a relatively quiet year for the Southeast in terms of major catastrophes compared with 2018 when Hurricane’s Michael and Florence caused major damage in the region. This year, Hurricane Dorian sideswiped the Southeast coast and made landfall on the Outer Banks of North Carolina but most of the area was spared. Still, Aon said economic damage in the U.S. and Canada was poised to approach a combined $1.5 billion.Florida spent the year recovering from Hurricane Michael, which was upgraded to a Category 5 storm by NOAA in April. Florida officials have repeatedly called on the insurance industry to speed up the recovery process, with nearly 12% of claims still open a year after the storm hit.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

From:businessinsuranceeinsurance renewals at Jan. 1, 2020, mainly saw single-digit increases, with some exceptions, according to reports by reinsurance brokers released Thursday.Willis Re, the reinsurance brokerage of Willis Towers Watson PLC, and Guy Carpenter & Co. LLC, a unit of Marsh & McLennan Cos. Inc. both reported that year-end reinsurance renewals varied by account and region, but the retrocessional reinsurance was under pressure.Rates on line for property catastrophe reinsurance programs remained stable and property per risk pricing was driven by individual program performance, the Willis report said.Although some Lloyd’s of London syndicates took firm positions on rate increases and the London market authorized capacity decreased, that capactiy was replaced by new capital and a strong supply from other markets, Willis Re said.U.S. loss-free accounts renewed at flat to up 10% while those with losses saw increases of 10% to 50%, the Willis Re report said, which was among the largest increases. Property catastrophe accounts without losses renewed at flat to up 5%, while loss hit accounts were up 10% to 20%, Willis Re said.According to the Guy Carpenter report, the brokerage’s global property catastrophe rate on line index rose 5% in 2019.According to the Willis Re report, other large increases were seen in Central and Eastern Europe, where property programs with losses saw increases of 5% to 20%, and Canada, where such accounts renewed up 10% to 40%.Most other regions and countries saw property increases in the single or low double digits, the report said.The Jan. 1 renewals saw some “difficult” negotiations, according to a letter in the report from James Kent, global CEO, Willis Re.The Guy Carpenter report said the reinsurance market was “asymmetrical,” adding “this is certainly not a one-size-fits-all market” and while overall capacity remained adequate, “allocated capacity tightened notably in stressed classes.”Dedicated reinsurance capital rose 2% in 2019 and the year saw approximately $60 billion in global insured catastrophe losses, according to Guy Carpenter, which was significantly lower than 2017 and 2018.Alternative capital, however, contracted by approximately 7% percent “as investors were more cautious with new investments after assessing market dynamics and pricing adequacy,” Guy Carpenter said.The retrocession market “was challenged … by trapped capital, a lack of new capital and continued redemptions from third-party capital providers,” a statement issued with the Guy Carpenter report said.However, significant retrocession providers returned to the market in the past two weeks, Willis Re said.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

Major information technology companies in India are running the risk of termination of their $1 billion contracts following Boeing Co.’s decision to halt the production of its 737 Max jets, MoneyControl reported citing the Business Standard. Companies like Tata Consultancy Services Ltd., Infosys Ltd., HCL Technologies Ltd., Cyient Ltd. and L&T Technology Services Ltd. have outsourcing contracts with Boeing or its suppliers and Boeing’s jet crisis is expected to affect these IT companies in the short run.From:businessinsuranceOrganizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

France-based eyewear maker Essilor International S.A. has discovered fraudulent activities at one of its factories in Thailand that could cause €190 million ($213 million) in financial losses to the company, The Irish Times reported citing Reuters. The company has filed complaints in Thailand and has fired all the involved employees. It hopes to recover the losses from frozen bank accounts, insurance and lawsuits.Organizer:China Insurance Digital & AI Development 2020Web:http://en.zenseegroup.com/p/560573/Contact:Ann 021-65650305

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